![]() ![]() ![]() Instagram is capitalizing more on e-commerce these days through features like Instagram Shopping (where users can complete their purchase from start to finish without ever leaving the app). Really, it depends on the industry and the audience. Some advertisers claim that Instagram is best for brand awareness and that Facebook is best for lead generation and sales. Instagram is great for boosting brand awareness with visuals. Facebook is best for getting website clicks or views/engagement for written content. ![]() Your advertising goal should also impact your choice of platform. With that said, compelling visuals should go on Instagram, while copy-heavy ads should be reserved for Facebook. Facebook is suited for sharing information and interacting with loved ones, while Instagram is extremely visual (and leaning more into video with every passing algorithm update). Your content needs to align with your advertising goal, so it’s important to consider the purpose of your content on each platform. These get the job done, but you can only direct viewers to one link. On Instagram, you have to use the included call-to-action buttons. What’s noteworthy here is that Facebook captions can include clickable links, while Instagram captions cannot. The platforms share the same available content formats for the most part. Since Facebook offers more audience refining tools, brands with hyper-specific target audiences might find more success with Facebook Ads. Instagram users also tend to be younger, but that is changing.Īnother factor to consider- Facebook’s audience targeting is a bit more detailed than Instagram’s native targeting features. Most brands have the best chance of finding their target audience on Facebook, as it's more than twice Instagram's size. After all, advertising on a platform your target audience doesn’t frequent is like throwing dollars to the wind.Īnalyze your target demographic to find out which social media platforms they use most. The audience is likely the biggest factor to consider when choosing a social media advertising platform. Not sure which platform that is? In this post, we’re covering how to choose a social media advertising platform, every step of the way. You could always split your ad spend between the two platforms, but you’ll get a better return on investment from allocating your full budget to the most effective platform for your business’s target audience. I have received multiple emails from people that don’t want to set up personal accounts though so for those individuals that have not explored Facebook, you can proceed to set up a business account.Deciding between Instagram Ads and Facebook Ads can be tricky when dealing with a tight budget. In other words: Don’t create multiple accounts. One thing that you should keep in mind is that if you have a personal account and go through this process, there is a very good chance Facebook will shut down both accounts. That’s it! Now you have a business account on Facebook. After you’ve created the page or advertisement, Facebook will ask you to enter your login information or the option to select “I do not have a Facebook account.” At that point all you need to do is enter your business email address and date of birth. In order to get your business account set up, all you’ll need to do is create a Facebook Ad or create a Facebook Page. However if you would like to avoid setting up a personal account and would like to keep things professional, you can take a few steps to get things configured.įrom the business account you will be able to manage Facebook advertising campaigns as well as Facebook Pages. However, if you already have a personal account, keep in mind that you cannot create a separate business account. ![]() Want to set up a business presence on Facebook but don’t want to have a personal presence? No problem! A little-known feature of Facebook is the ability to create business accounts. ![]()
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