we are not interested in the mysterious, difficult woman, the femme fatale, who wears elegant underwear, with lace, and she is sad, and somehow mentally filthy. She is a young, healthy, simple girl – the girl next door. She is never sophisticated, a girl you cannot really have. If you look at the girl we made popular: the Playmate of the Month. A girl looks a lot like a bunny, playful and joking. First, it smells you then it escapes, then it comes back, and you feel like caressing it, playing with it. Speaking on why a rabbit was chosen as the magazine’s logo, Hugh Hefner said that, “The rabbit, the bunny, in America has a sexual meaning and I chose it because it’s a fresh animal, shy, vivacious, jumping – sexy. In designing a logo for Playboy Art Paul’s original vision was something that had a “humorous sexual connotation” as well as something that was “frisky and playful”. This in itself is a remarkable fact considering how often companies redesign their logos these days and is a testament to the effectiveness of the original logo’s design. Since that second issue, the logo has not once been changed from the original design. Paul sketched out the logo for use in the second issue of Playboy. That distinction goes to designer Art Paul. While Hugh Hefner was essential in creating Playboy, he was not actually the one who created the iconic logo. He has over 4,000 movies that are organizedĪtop the spiraling staircase of his bedroom.Īll told, the history of Playboy has been one of fame and success, but what about that of its ever-recognizable logo? The History of the Playboy LogoĬlean, simple, and yet entirely unique, the Playboy logos widespread reorganizability has no doubt played a role in the international success of the magazine.
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